Advertisement And Marketing Ploys And Its Effects On Our...

Never before has America been faced with such a blatantly obvious epidemic and chose to ignore the consequences. Its citizens are facing continuous subconscious thought processes seeking to stimulate the reward areas of your brain. Advertisements and marketing ploys have planted false beliefs into our daily lives since birth. Fast food now has value in the brain system beyond what should be legal. Yet one in four people continue to indulge in this guilty pleasure every day. The industry is constantly evolving to appeal to everyone s desires. With multiple qualities that people can t resist its practically brainwashing ANYONE whos seen their advertisements. When a customer orders the Deluxe quarter pounder they happily await â€Å"A quarter†¦show more content†¦What many dont know is sugar has addictive properties such as those associated with a drug. Humans are drawn to it. Everyone engages in a cycle of bingeing, withdrawal, then cravings! Getting hungry? Luckily the nearest fast food place is probably less than a ten minute drive. Thats convenient for anyone of those seeking to satisfy their urges of hunger. Convenience and speed will win over any 30 minute healthy home cooked meal. So when your order arrives in under 4 minutes you re instantly gratified. Gratification subsequently is happiness, happiness is a result of dopamine flooding your head. â€Å"Dopamine activity in your nucleus accumbens, the brain s reward center, can disrupt your brain s decision making ability by interfering with your prefrontal cortex, the brain s impulse control region.† (Godwin) Which makes this another irresistible characteristic. â€Å"Brain-imaging has shown that losing money can cause your brain to experience the same pattern of activity as when you stub your toe. Losing money hurts.† (Godwin) With todays recovering economy, the dollar menu sounds like a great way to spend your hard earn money without experiencing the pain of parting ways with your cash. When a sandwich is cheaper than a pound of hamburger, the choice comes a lot easier. The amount of energy packed into any of the industries food often contain very high energy to density ratio. Meaning, there is a great deal of calories in one bite! Our brains are